Inside a environment where by tech CEOs typically preserve meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple dare to tread. Since the co-founder and CEO of Scentbird, one of many main fragrance membership expert services in North America, Mariya has tested herself being a forward-wondering business leader. But further than her achievement in the corporate entire world, she has also emerged to be a spiritual information and intuitive teacher, a metamorphosis she shares overtly as a result of her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness can make Mariya Nurislamova Just about the most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s company vocation took flight in 2014 when she co-Launched Scentbird, a corporation made to make designer fragrances additional obtainable by way of a regular subscription model. Modeled after Netflix, but for perfume enthusiasts, Scentbird swiftly grew to become a go-to platform for fragrance discovery. Beneath her Management, the corporate grew to serve over 700,000 subscribers, presenting access to greater than 800 fragrances from main global makes.
With a solid Basis in brand strategy, offer chain logistics, and promoting, Mariya productively captivated undertaking cash, participated in the Y Combinator accelerator, and served Scentbird scale into a $100M+ income company. She later expanded her portfolio with Deck of Scarlet, a natural beauty brand, and Drift, a vehicle fragrance corporation.
But whilst her popularity from the startup earth was soaring, Mariya was quietly going through a spiritual transformation that could before long spill into the public eye.
The Awakening: A Change to Spirituality
About 2018, Mariya seasoned what she called a spiritual awakening. This internal evolution impressed her to dive into metaphysics, Power function, meditation, and intuitive channeling. As she deepened her spiritual exercise, she commenced making material to help others discover their own personal consciousness, in the long run launching her YouTube channel “This is certainly Mariya.”
The channel, which now has about one hundred,000 subscribers, capabilities a wide array of articles—guided meditations, soul healing methods, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personalized. She invites her viewers to attach with by themselves, the divine, and the unseen energies that condition our day-to-day lives.
Her followers often explain her material as transformative, and she has cultivated a deeply faithful spiritual audience by regular engagement and authenticity.
Controversy in the Crossroads of Id
Although many have embraced Mariya’s twin identity, Some others have raised eyebrows—particularly as her metaphysical beliefs became much more publicly obvious. In 2024, a characteristic by The Small mariya nurislamova scentbird business of Style spotlighted The stress in between her roles to be a tech CEO as well as a spiritual Trainer.
A few of Mariya’s statements—for instance comments on different therapeutic, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from customers, influencers, and even former collaborators. Several elegance influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social networking message boards debated the appropriateness of her beliefs in relation to her Management place inside of a mainstream manufacturer.
In response, Mariya clarified that her spiritual teachings are personal and offered below her first identify only, deliberately separated from her Qualified identity. Nevertheless the controversy opened up a broader dialogue about irrespective of whether community figures can—or should—compartmentalize their beliefs from the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though several founders strive to take care of an image of neutrality, she has selected to point out up as her complete self. This degree of transparency is often both magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an market frequently centered entirely on scale and approach. On one other, her outspokenness about spiritual matters invitations scrutiny, specifically in an era when on the internet written content can rapidly go viral and provoke potent reactions.
Even now, Mariya’s tactic speaks to some further cultural shift. As more people check out wellness, consciousness, and personal advancement, figures like her—who bridge the spiritual and material worlds—might develop into much more typical, not a lot less.
Businesswoman. Mystic. Influencer.
Together with jogging her firms and YouTube channel, Mariya has developed an ecosystem of spiritual offerings. She hosts retreats, features personal channeling periods, sells spiritual equipment, and has even revealed a guide titled seventy two Keys to Manifestation. She’s effectively designed a parallel business during the spiritual Room—entirely independent from her part at Scentbird, nevertheless just as structured and scalable.
Her spiritual brand name, like her beauty brand, is world-wide, polished, and knowledge-driven. It’s very clear that Mariya applies the identical amount of emphasis and creativeness to both of those spheres of her life. No matter if primary a staff of developers or channeling divine energy for a guided meditation, she provides with clarity and conviction.
The Street Ahead
Mariya Nurislamova’s journey raises crucial questions about identification, Management, and general public lifetime. Can a tech CEO even be a mystic? Must enterprise leaders share their individual beliefs with the general public? What happens when People beliefs obstacle standard norms?
Whatever the responses, Mariya continues to wander her path unapologetically. She represents a fresh technology of entrepreneurs—types who aren’t afraid being sophisticated, spiritual, and multidimensional. Her boldness could possibly Expense her some partnerships, but Additionally, it earns her admiration from those who worth fact about conformity.
Eventually, Mariya Nurislamova isn’t just redefining what this means to generally be a CEO. She’s redefining what this means to be whole.
Mariya Nurislamova life within the intersection of logic and instinct, enterprise and spirit, Management and vulnerability. Her story is often a bold testomony to dwelling authentically, even though that authenticity includes chance. As she carries on to increase her twin empire—both of those earthly and cosmic—she invites us all to take into account what it means to guide with soul.
Whether the thing is her being a visionary or even a provocateur, another thing is for certain: Mariya Nurislamova isn't worried to break the mould.